How do you know if your website is actually hurting your business? Get to know these 5 common mistakes people make when creating a website for their business...and know how to fix them!
We can all recognize that the best websites are designed for both users and Google in mind, correct?
That means you never should spare beauty over function, or vice versa.
What you should do is review your site for the following five common mistakes people make when creating a website for their business, and see if your attractive design is preventing your site from ranking high in Google
Mistake#1: Missing "H1 Tags" (Particularly on the Home Page)
Picture entering a site with a beautiful background image, a well thought out font, and an extravagant color scheme. It looks great. Browsing through it appears like a walk in a beautiful park.
Well...Too bad nobody will find it on Google.
Why? Because frequently website creators and designers forget about some essential SEO factors.
The most common sin is removing an "H1" tag just because there is no room for it on the Home Page.
The H1 tag or "H1" Title, is one of the primary elements Google crawlers will check to decide what the page is about. Having this title, and including your target keyword, of course, increases your possibilities of ranking higher in search engines.
If you wish to explain how the website will benefit from an H1 Title, try the "five-second test." According to this test, if a visitor can quickly tell what the site is about after only looking at it for five seconds, it is user-friendly.
Mistake #2: Not enough Content on the Homepage
One of the first things I focus on when doing Website audits is the amount of "QUALITY CONTENT" on the Homepage. As a rule of thumb, the homepage needs to have at least a thousand words of content (a safe bet is to aim for 2000+ words).
Mistake #3: Contact Information at the Bottom of the Page
I'm sure you have experienced this common mistake. When you are interested in a product or service, you get your phone and go straight to the website, but the phone number, email or call to action is nowhere to be found, actually, you need to scroll all the way down to find all this information.
Believe or not people are lazy, and when they don't see your contact information right there on the top of the page, they are just going to move on. Your Contact information needs to be visible in both the top and bottom of the page
Mistake #4: Your Content is not Keyword Oriented
An essential part of every website is the use of "Keywords." People find you on Google based on the keywords on your website. So by saying that, I emphasize the importance of including all main keywords including most searched phrases in your Homepage, but be careful, you need to be very creative and make it look "natural" and avoid "Keyword Stacking" since this could also lead to Google not ranking your site at all.
Mistake #5: Not enough "Calls to Action"
The more user-friendly your site is, the better is going to perform on Google. By using calls to action on your site, you remind your visitors to Take action, meaning, to get in touch with you, to fill out a form, to apply for your course, you get my drift. It is crucial that you include Calls to Action on every single page on your website.
By you identifying these common mistakes and fixing them, you are on the way to higher rankings on search engines. If you need to know more or want to get in touch, just comment below! or click here to get in touch on messenger
Always learning, always looking for motivation and inspiration.....follow the winners in life.
Hi! Mario here from LegionRank
And I've spent the last year and a half, helping many Local Business Owners grow by attracting more clients using proven Online Marketing Technics including SEO and Social Media
And it has been through my constant learning process that I've noticed the tremendous potential for businesses to advertise on Facebook and target precisely who their customers are at a very low cost
Think about it...
Your Ad in front of...
You get my point...
Facebook provides Resources never before seen for Businesses just like yours!
So this is what I can do...
For me, it's about earning your business, building a name, and a reputation
So, if you work in a ...
I can help you get more Clients by putting together Facebook Ad campaigns that are proven to deliver results at the lowest cost possible
And the BEST Part...
I'll do it for FREE
All you have to do is cover the Ad spent
All I'm asking from you is to provide good feedback, maybe a testimonial?.... based on the outcome, of course
Because like a said before ......
I don't want to ask for your business
I want to EARN your business
If you know someone that can benefit from this information, please pass it on!!
My name is Mario - Thank you!
In today's digital world, a business that is not taking advantage of the internet as a tool to attract more customers or create awareness and exposure is a business that is wasting a tremendous opportunity. Different platforms like Google and Social Media like Facebook and Instagram provide an opportunity for marketers never before given in the history of the world, the opportunity to reach specific groups and audiences interested in what you have to offer.
What I have listed below is a checklist of 5 things every Local Business needs to have to market services online. These are the BASIC things every Local Business needs to master online to create visibility and awareness. I hope this is beneficial and helps you have a better understanding of the things every Local Business needs to marketing online. If you have any questions or suggestions, leave them below, and I'll get back to you as soon I as can.
1) A Well Optimized Website
Noticed how I bolded “well optimized”? The reason I did it is that most people think that by creating a website and publish it, they are doing more than enough to gain attention and attract customers….well, think again. If you are selling a product or service, the first thing you need to do is to make sure your content is in front of the eyes of people interested in what you are offering, because what is the point of having a nice fancy website if nobody can check it out.
A well-optimized website needs the following:
2) GMB – Google my Busines
One of the most important things every Local Business Owner needs to do is to open an account on Google my Business. Doing this will allow your Business to advertise on both Google Maps and Google Search. It is not necessary for me to explain the importance Google plays in our lives as business owners, more and more people go to Google when they need a product or service, so if you are not on Google my Business, you are missing a big piece of the pie.
"The more comfortable you make it for your customers to reach you the better results you will get"
3) Social Media Presence
Social Media is becoming one of the leading platforms to advertise any business. More and more people check their Facebook and Instagram feeds when looking for inspiration in the buying process. People want to know more about a service they, a product to buy. They check likes, shares, and reviews before making a decision.
What kind of legitimacy would your business gain if you don’t even have a Facebook business page? In today’s day and age, every business should have a Social Media presence.
There are vast benefits of having a Social Media presence:
4) Citations - Directory Listings
A citation is simply the act of listing your business in an online directory. The more "Local" directories you list or register your business, the more exposure and authority it gets. Examples of Citations are Yelp, Yellow pages, Local Business Directories, just to mention some.
There are two main benefits of getting proper Local Citations done;
5) Social Media Advertising
Social Media platforms are making things easier for marketers. The options they give in regards to targeting the right audience has never been better; you can filter your audiences by interests, behaviors, age, gender, demographics and more specifics. It has never been easier to do a detailed audience research before, the tools that we have online are endless.
"an opportunity for marketers never before given in the history of the world"
At LegionRank, our priority is to deliver the results our clients expect; their success is our success.
Hi, I'm Mario from LegionRank, for me, it's not hard to understand how business owners are busy taking care of their customers and their business and a lot of times they just don't have time to learn about the opportunities they have by advertising online. It doesn't matter what medium LegionRank will put you on the map. With just some basic information I can provide to you valuable information on how to improve awareness and exposure right now!
If you are a Local Business Owner and want to increase your online exposure and drive more leads to your business but are not sure where to start, get in touch with us or drop us a line at email@example.com, remember that the road to success starts with a simple conversation. Get in touch !!!
This is How we Helped a virtually unknown Towing Company become one of The Top Roadside Services in Fort McMurray
When Blake Kennedy decided to open Compass Towing back in 2016, he had the best intentions; to provide Fort McMurray and the Wood Buffalo area with The Best Towing Services around. The risks that bring opening a new business in this day and age are many and if on top of it you are not knowledgeable of new marketing technics and all the different platforms available to advertise your services online, you my friend, are fighting a losing battle.
Blake knew that just hard work and dedication wasn't going to be enough to make his phone ring, he needed a strategy in place to attract customers and stay ahead of his competition, so he decided to contact LegionRank back in January 2017. Blake wasn't sure where to start, the only thing he knew is that he needed more exposure and more online presence. From our first conversation on the phone we knew we would make it work; when two strong and positive individuals brainstorm and put together a strategy, all there is to do is to take action and work hard.
"The joy of seeing the results of your campaign and the satisfaction of your clients alone is worth all the hard work"
Mario at LegionRank
We put together a marketing campaign focused on delivering results in a period of 6 to 12 months have done before a detailed Industry and Competition Analysis to determine the tools and tactics needed to establish a presence online, create authoritative content and outrank his competition without expending a fortune. For the analysis, we looked at:
Social Media Presence
We used the data collected from the above parameters to estimate how challenging it would be to improve the online presence of our clients.
Once we knew that it was time to work! And this is how we did it:
We started by creating a beautiful well-optimized website full of quality content related to everything Towing and all the different communities they serve, with more than 3000 words on the home page. We also added lots of pictures, Contact Forms, Clickable Text, and more. We focused on making it as user-friendly as possible. It is well known that the easier you make it for your customers to reach you the better, you don't want a potential customer having troubles finding your phone number or contact us page. Are the small things like this one the ones that make the difference believe me.
Once the Website was created, we also added a Youtube video. YouTube is owned by Google so the more Google products you use on your site, the better. The next step was to add Citations and create a Social Media presence. Adding your business to quality local directories increases the authority of your website and sends signals of legitimacy to Google. Besides Citations, one very essential part of every efficient SEO campaign is to build backlinks, and that can be a tricky and time-consuming task. A creative mind, a good knowledge of SEO and lots of time available for research is enough to start a successful backlinking campaign.
The next step was to register his Towing Company with Google my Business and create an account. This can also become a stressful situation if you are not careful and provide all the information correctly. We have to understand that in the world of Digital Marketing, we are a small fish in a very very large pond and Google has no problem denying verifications and suspending accounts. Fortunately, our experts at LegionRank Digital Marketing are always following frameworks and procedures to ensure your Business is verified with the correct information without any stress.
The next step in the process was to nurture our different outlets with special priority in collecting reviews for our Google my Business Listing and social media profiles as well as providing our audience with valuable content in the form of posts, pictures, updates, traffic news, and more.
The campaign has been live for almost a year, and the results speak for themselves, we have managed to establish Compass Towing as one of the Top Towing Companies in Fort McMurray.
In a list, this is the campaign we implemented for Compass Towing
GMB Account Set up
Ongoing SEO services include:
The Website has now built authority organically overtime thanks to a strong Keyword research campaign and Social Media Presence, and as a result, when someone in Fort McMurray or surroundings search for a tow truck on Google they find Compass Towing. The website is ranked for 40+ keywords and dominating page #1 of Google and Bing in both the map pack and organic results, all keyword phrases related to the Towing Industry and other services he now offers.
The joy of seeing the results of your campaign and the satisfaction of your clients alone is worth all the hard work. We at LegionRank realize how much it means for a local business owner to have a professional taking care of their Digital Marketing Campaigns and finding clients for them while they do what they do best; provide the best service to their clients.
And we can do the exact same for your Business. If you are a Local Business Owner and want to increase your online exposure and drive more leads to your business but are not sure where to start, get in touch with us or drop us a line at firstname.lastname@example.org, remember that the road to success starts with a simple conversation.