In today's digital world, a business that is not taking advantage of the internet as a tool to attract more customers or create awareness and exposure is a business that is wasting a tremendous opportunity. Different platforms like Google and Social Media like Facebook and Instagram provide an opportunity for marketers never before given in the history of the world, the opportunity to reach specific groups and audiences interested in what you have to offer.
What I have listed below is a checklist of 5 things every Local Business needs to have to market services online. These are the BASIC things every Local Business needs to master online to create visibility and awareness. I hope this is beneficial and helps you have a better understanding of the things every Local Business needs to marketing online. If you have any questions or suggestions, leave them below, and I'll get back to you as soon I as can.
1) A Well Optimized Website
Noticed how I bolded “well optimized”? The reason I did it is that most people think that by creating a website and publish it, they are doing more than enough to gain attention and attract customers….well, think again. If you are selling a product or service, the first thing you need to do is to make sure your content is in front of the eyes of people interested in what you are offering, because what is the point of having a nice fancy website if nobody can check it out.
A well-optimized website needs the following:
2) GMB – Google my Busines
One of the most important things every Local Business Owner needs to do is to open an account on Google my Business. Doing this will allow your Business to advertise on both Google Maps and Google Search. It is not necessary for me to explain the importance Google plays in our lives as business owners, more and more people go to Google when they need a product or service, so if you are not on Google my Business, you are missing a big piece of the pie.
"The more comfortable you make it for your customers to reach you the better results you will get"
3) Social Media Presence
Social Media is becoming one of the leading platforms to advertise any business. More and more people check their Facebook and Instagram feeds when looking for inspiration in the buying process. People want to know more about a service they, a product to buy. They check likes, shares, and reviews before making a decision.
What kind of legitimacy would your business gain if you don’t even have a Facebook business page? In today’s day and age, every business should have a Social Media presence.
There are vast benefits of having a Social Media presence:
4) Citations - Directory Listings
A citation is simply the act of listing your business in an online directory. The more "Local" directories you list or register your business, the more exposure and authority it gets. Examples of Citations are Yelp, Yellow pages, Local Business Directories, just to mention some.
There are two main benefits of getting proper Local Citations done;
5) Social Media Advertising
Social Media platforms are making things easier for marketers. The options they give in regards to targeting the right audience has never been better; you can filter your audiences by interests, behaviors, age, gender, demographics and more specifics. It has never been easier to do a detailed audience research before, the tools that we have online are endless.
"an opportunity for marketers never before given in the history of the world"
At LegionRank, our priority is to deliver the results our clients expect; their success is our success.
Hi, I'm Mario from LegionRank, for me, it's not hard to understand how business owners are busy taking care of their customers and their business and a lot of times they just don't have time to learn about the opportunities they have by advertising online. It doesn't matter what medium LegionRank will put you on the map. With just some basic information I can provide to you valuable information on how to improve awareness and exposure right now!
If you are a Local Business Owner and want to increase your online exposure and drive more leads to your business but are not sure where to start, get in touch with us or drop us a line at email@example.com, remember that the road to success starts with a simple conversation. Get in touch !!!