This is How we Helped a virtually unknown Towing Company become one of The Top Roadside Services in Fort McMurray
When Blake Kennedy decided to open Compass Towing back in 2016, he had the best intentions; to provide Fort McMurray and the Wood Buffalo area with The Best Towing Services around. The risks that bring opening a new business in this day and age are many and if on top of it you are not knowledgeable of new marketing technics and all the different platforms available to advertise your services online, you my friend, are fighting a losing battle.
Blake knew that just hard work and dedication wasn't going to be enough to make his phone ring, he needed a strategy in place to attract customers and stay ahead of his competition, so he decided to contact LegionRank back in January 2017. Blake wasn't sure where to start, the only thing he knew is that he needed more exposure and more online presence. From our first conversation on the phone we knew we would make it work; when two strong and positive individuals brainstorm and put together a strategy, all there is to do is to take action and work hard.
"The joy of seeing the results of your campaign and the satisfaction of your clients alone is worth all the hard work"
Mario at LegionRank
We put together a marketing campaign focused on delivering results in a period of 6 to 12 months have done before a detailed Industry and Competition Analysis to determine the tools and tactics needed to establish a presence online, create authoritative content and outrank his competition without expending a fortune. For the analysis, we looked at:
Social Media Presence
We used the data collected from the above parameters to estimate how challenging it would be to improve the online presence of our clients.
Once we knew that it was time to work! And this is how we did it:
We started by creating a beautiful well-optimized website full of quality content related to everything Towing and all the different communities they serve, with more than 3000 words on the home page. We also added lots of pictures, Contact Forms, Clickable Text, and more. We focused on making it as user-friendly as possible. It is well known that the easier you make it for your customers to reach you the better, you don't want a potential customer having troubles finding your phone number or contact us page. Are the small things like this one the ones that make the difference believe me.
Once the Website was created, we also added a Youtube video. YouTube is owned by Google so the more Google products you use on your site, the better. The next step was to add Citations and create a Social Media presence. Adding your business to quality local directories increases the authority of your website and sends signals of legitimacy to Google. Besides Citations, one very essential part of every efficient SEO campaign is to build backlinks, and that can be a tricky and time-consuming task. A creative mind, a good knowledge of SEO and lots of time available for research is enough to start a successful backlinking campaign.
The next step was to register his Towing Company with Google my Business and create an account. This can also become a stressful situation if you are not careful and provide all the information correctly. We have to understand that in the world of Digital Marketing, we are a small fish in a very very large pond and Google has no problem denying verifications and suspending accounts. Fortunately, our experts at LegionRank Digital Marketing are always following frameworks and procedures to ensure your Business is verified with the correct information without any stress.
The next step in the process was to nurture our different outlets with special priority in collecting reviews for our Google my Business Listing and social media profiles as well as providing our audience with valuable content in the form of posts, pictures, updates, traffic news, and more.
The campaign has been live for almost a year, and the results speak for themselves, we have managed to establish Compass Towing as one of the Top Towing Companies in Fort McMurray.
In a list, this is the campaign we implemented for Compass Towing
GMB Account Set up
Ongoing SEO services include:
The Website has now built authority organically overtime thanks to a strong Keyword research campaign and Social Media Presence, and as a result, when someone in Fort McMurray or surroundings search for a tow truck on Google they find Compass Towing. The website is ranked for 40+ keywords and dominating page #1 of Google and Bing in both the map pack and organic results, all keyword phrases related to the Towing Industry and other services he now offers.
The joy of seeing the results of your campaign and the satisfaction of your clients alone is worth all the hard work. We at LegionRank realize how much it means for a local business owner to have a professional taking care of their Digital Marketing Campaigns and finding clients for them while they do what they do best; provide the best service to their clients.
And we can do the exact same for your Business. If you are a Local Business Owner and want to increase your online exposure and drive more leads to your business but are not sure where to start, get in touch with us or drop us a line at firstname.lastname@example.org, remember that the road to success starts with a simple conversation.